GfK: average selling price of smartphones increased at record pace

Smart Android And Trik-Commenting on Andorid indeed never endless, because smart devices this one is often updated every certain amount of time. So that the market can always be garapnya menerinya with pleasure. And it is not denied if this device has become the lifestyle of each society. To not wonder if the 6th business information and many are turning to mobail smartphone. With Android which thoroughly dominated the mobile industry, choosing the best Android smartphone is almost identical to choose the best smartphone, period. But while Android phones have few real opponents on other platforms, internal competition is intense.

From the sleek devices impress with the design premium, up to a full plant furniture features, to a very good device, and affordable mobile phone has a heavy weight, the Android ecosystem inhabited by a diverse range of attractive mobile phone GfK: average selling price of smartphones increased at record pace GfK: average selling price of smartphones increased at record pace,But "oversize" are subjective, and sometimes pieces of the specification and a list of features is not enough to get an idea of how good a phone. In this roundup, we look at the absolute best-the Android phone you can't go wrong with. The habits of young people or to accentuate trand blindly lifestyle, make this a medoroang this clever device industry vying to do modifications to the device, with a distinctly vitur vitur-tercanggihnya. So it can be received over the counter GfK: average selling price of smartphones increased at record pace

The average price of smartphones rose at record pace in Q3 last year and then again in Q4. Data by GfK shows that consumers were paying $363 on average, a 10% increase year on year. This also represents the fastest quarterly rise.

The number of smartphones sold in Q4 was almost flat – just 1% up. But the revenue from those sales rose significantly, 11% globally.

This increase was the biggest in Central and Eastern Europe where unit sales went up 7% but revenues are up 28%. In Western Europe and China, unit sales are down 3% but revenues still increased by a solid 17%.

4Q 2016 vs. 4Q 2017	Units sold (in million)			Sales value (in billion USD)
	4Q16	4Q17	Y/Y % change	4Q16	4Q17	Y/Y % change
Western Europe	38.3	37.0	-3%	16.1	18.8	17%
Central and Eastern Europe	22.6	25.2	7%	5.4	6.9	28%
North America	58.7	62.0	6%	27.4	28.5	4%
Latin America	33.1	35.0	6%	10.0	11.2	12%
Middle East & Africa	42.6	46.2	8%	10.6	10.9	3%
China	118.4	114.7	-3%	36.6	43.0	17%
Developed Asia	20.3	18.5	-9%	13.9	13.2	-5%
Emerging Asia	58.9	58.6	-1%	10.1	11.5	14%
GLOBAL	393.9	397.2	1%	130.1	144.0	11%
Source: GfK Point of Sales (POS) Measurement data in 75+ markets, monthly data to the end of November 2017, plus weekly data to 31 December 2017. Percentages are rounded.

GfK attributes this to the new breed of bezel-less phones, which

started at the top of the market (but have been making their way to the mid-range).

For the full 2017, unit sales are up 3% - to a total of 1.46 billion – and the monetary increase is 9%, again indicating a rise in the average selling price.

2016 vs. 2017	Units sold (in million)			Sales value (in billion USD)
	2016	2017	Y/Y % change	2016	2017	Y/Y % change
Western Europe	131.0	125.6	-4%	53.5	56.0	5%
Central and Eastern Europe	78.0	85.2	9%	16.8	21.2	26%
North America	198.2	201.3	2%	82.9	84.0	1%
Latin America	105.9	115.8	9%	30.9	36.8	19%
Middle East & Africa	168.9	176.5	4%	42.1	41.5	-1%
China	448.5	454.4	1%	133.1	152.3	14%
Developed Asia	72.9	68.5	-6%	46.1	44.2	-4%
Emerging Asia	214.5	232.7	8%	34.5	42.7	24%
GLOBAL	1,417.9	1,460.0	3%	439.9	478.7	9%
Source: GfK Point of Sales (POS) Measurement data in 75+ markets, monthly data to the end of November 2017, plus weekly data to 31 December 2017. Percentages are rounded.

The analysts do have some good news. Developed markets are reaching a saturation point, which will push makers to focus on consumer retention and encourage innovation and differentiation.

Source

Let's block ads! (Why?)

Tweet

Subscribe to receive free email updates: