JD's 618 Shopping Festival in China breaks records, Honor phones ride on top

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JD.com just ended its country-wide 618 Shopping Festival in China, which ran from June 1 to June 18 and took in a record-breaking CNY 127.5 billion (that’s about $20 billion). A big chunk of that was Huawei’s Honor phones.

The sub-brand was the top earner in terms of single day sales on June 18. Honor was also #1 in sales for the whole period of the 618 festival.

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Honor has been doing great at the world stage too. It’s available in over 74 countries and the company expects to see a 150% growth outside of China.

The Huawei Honor 10 has over 1 million sales under its belt, over 100,000 of which are overseas. It’s a best seller on Amazon UK in the unlocked phone category. Huawei credits its success to starting sales immediately after the global launch.

On Single's Day last year (11/11), Honor took in CNY 4 billion ($627 million) in revenue from sales on JD.com and Tmall.

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