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On Wednesday, Disney held its Q3 FY22 earning webcast where the world-wide entertainment company announced that its Disney Plus subscription service would see a price increase later this year. Hulu and ESPN Plus – two other Disney-owned streaming services – would also see rate increases.
Although Disney is increasing the pricing of its services (from $7.99 to $10.99 per month), it will be adding an ad-supported tier for $7.99 per month. Hulu will go up from $6.99 to $7.99 for the ad-supported tier with the ad-free version going from $12.99 to $14.99. ESPN Plus is going from $6.99 to $9.99.

Disney Plus and Hulu’s price increases
During the earnings call, Disney CEO Bob Chapek said that its ad tiers will have “lower ad load and frequency to ensure a great experience for viewers”. Disney also won’t run ads on kids’ profiles.
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