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The complete set of data on global Q3 smartphone shipments from Canalys is in and it confirms Apple is back in second place behind Samsung. A total of 325.5 million units were shipped in the July-September period which represents a 6% decline compared to the same time last year. The big reason behind the fall in shipments is the ongoing global chipset shortage.

Samsung shipped a total of 69.4 million phones outpacing all other makers though the figure is 13% less than its performance from a year ago. Apple managed to ship 49.2 million units which is a 14% increase on the yearly basis fueled by strong demand for its iPhone 13 series and sustained momentum from the iPhone 12 generation. Xiaomi rounds out the top-three with 44 million units. Oppo (36.7 million) and vivo (34.2 million) round out the top-five and both companies posted gains with Oppo shipping 18% more phones this quarter.
Company | Q3 2021 Shipments (in million) |
Q3 2021 Market |
(in million) Q3 2020
Market share Yearly change Samsung 69.4 21% 80.2 23% -13% Apple 49.2 15% 43.2 12% +14% Xiaomi 44.0 14% 47.1 14% -7% Oppo 36.7 11% 31.1 9% +18% vivo 34.2 11% 31.8 9% +8% Others 91.9 28% 114.6 33% -20% Total 325.5 100% 348.0 100% -6%
Looking ahead to the final three months of the year, Canalys research analysts believe smartphone brands will focus on optimizing supply chains, reorganizing pricing strategies and offering new carrier deals.
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